If you have been a constant reader of this humble blog and have visited this place for 3 years from its inception, you would know how I have never been a part of any blogging tags, book reviews, birthday celebrations, award tags and giveaways. In short, this place has lifted my spirits and eaten my thoughts, all for no appreciation in return. Today, as it marks its 3rd birthday, I think I am up for a change.
You guys have been too good to me. It is quite weird to be reading someone anonymous, who has no face to identify with. For all you know, I could be a fat naked guy who likes to dress up like a girl and spend his time blogging like a bamboozled Indian girl. But you still read me and for that, I have never thanked you.
Meet KYA CHEEZ HAI, a brand that believes that even the most mundane products must tell a story. Being inspired by the famous dialogue “Mucche ho to Nathulal Jaisi ho warna na ho!” and understanding how much the Indians love their mucchas and chottees, this brand has given rise to characters with Mucchas that give even Mr.Nathulal a run for his money. KYA CHEEZ HAI is the only brand that tells a story through its products which range from USB’s, Paper Clips, Hangers, Over the door hooks, Coasters, Large and small bookmarks, Cable twisters, Bendable magnets, Magnetic Clips, Cushions and Hair brushes. How can such useful yet boring products tell a story, you ask? I tell you how.
Parameshwaram Pillai a.k.a Pappy. He is a favourite babu among all the sarkari babus and is supremely famous for his snoring melodies in and around his office. He loves to feast on aloo parathas and Makhani dal which his great friend cum colleague Mr.Lovely Singh brings to office. Pappy is in-charge of a secret file, the file of secret recipes. Dakoo Dholakia has a serious eye on the secret file!!
Lovely Singh is the trendiest and the most colourful of all with his bright turbans. He adds color to the black n white sarkari office. He loves to break into “balle balle” every time he hears any word similar to it! Such a jolly fellow our Lovely is, though blissfully unaware of all the action around the secret file! He simply thinks that Pappy is hiding yummy idli dabba from him.
Dakoo Dholakia was originally born as Jignesh and has an unending love for Dhoklas, Fafdas, Muthias and Theplas. He is on a quest to steal all the best recipes from the land of Gujarat and now the quest has lead him to the valley of Chambal. The fierce Dakoo is on a run from Daroga Saab and is stalking our poor Pappy for the secret file. While on the stalking job, he often bumps into Lovely Singh and is now great friends with him. Unknown to Pappy, Dakoo Dholakia is inching closer to him each day, week and month!
Daroga Saab who is tall, strapping and a complete dude. He is on Dakoo Dholakia’s trail ever since he escaped from the land of Gujarat and came to terrorize the valley of Chambal. Our Daroga Saab is a gallantry award winner and is one of the few “non corrupt” in our services. We salute Daroga Saab!!
This story is not my invention but just like the brand, it is the brainchild of the amazing Uzma Ahmedi. A mother of an 8mth old, it is super-womanic that she runs the business single-handedly (yes I made that word up). Apart from the already mentioned epic characters, there are many more story tellers like Swargpur’s Hero No.1 Bulbul Pandey, his hot love Switty, Mr.Ranjit Kumar (RK) who is a self proclaimed Ranbir Kapoor, his ever blushing wife Banno Dhanno, their house maid Dhinka Chikamma, the horrific Firki Devii who loaths people that misread Devii as Devil and many more eccentric characters!
So, why am I writing about their brand here? Well, you know the answer. GIVEAWAY!! FREE STUFF!!!
But since I am not Bill Gates, only two gifts are up for giveaway. I am mightily sorry!!
GIFT 1- A Lovely Singh 4 GB USB (Pink)- Now carry your music, movie, documentaries, x-rated stuff, pictures, secret files, bhajans and keertans in this quirky USB that can never be lost. Put it around your wrist, bag handles, ankle and even ponytail. Such an Atoot Bandhan!
GIFT 2- a) A Parameshwaram Pillai a.k.a Pappy bag to carry your own secret files.
b) A pair of bookmarks starring Dakoo Dholakia and Daroga Sahab.
But be mindful! Dakoo Dholakia is behind Pappy’s secret file. So report to Daroga Sahab every time Dakoo inches closer to our Pappy!!
Now offcourse since only two of you can win this, there are few easy breezy things you got to do to win it-
1) You should be a reader who subscribes to this blog. Duh!
2) Like this blog’s Facebook Page. Please?
3) Like Kya Cheez Hai ‘s Facebook Page. They deserve it!
4) Leave a comment as to why you need these characters or products around you. Easy!!
Enter the Giveaway through the Rafflecopter Widget Below!!!!
Post giveaway condition-
The two winners must use their social media fame for good by posting a picture of the product received on facebook/twitter / blog, tagging me and Kya Cheez Hai to the same. This ensures that you received the product and you are also thereby helping in popularizing a cute brand. I think you wouldn’t mind doing that.
That is it, the 2 best comments get this and the one with the best comment gets to choose which of these two gifts he/she wants.
I realize that the pink USB and the bag are not for men. I meant it to be that way and the credit goes to Rahul Baba. He craves woman empowerment and I shall do my bit! This doesn’t stop a man from participating. You can always gift these stuffs to your lady love/sister/best friend/mistress.
The give-away is open INTERNATIONALLY till 28th February midnight!!!!!
a Rafflecopter giveaway P.S- Their products being a homogenous mixture of fun, utility and economical, I just had to buy a few products for you. Yes, I bought them with my money because free gifts make no sense to me. This is a thank you gift, remember? Offcourse Uzma gave me a generous discount. Check out all the KYA CHEEZ HAI products on their site or through their facebook page. Seriously KYA CHEEZ HAI!!!
P.P.S- Happy Birthday dear Blog!